SEO/SEM Specialist

Oleh : Arkademi
DKI JAKARTA Dibuat : 08 Oct 2024 Batas Apply : 2024-11-30

Deskripsi pekerjaan SEO/SEM Specialist Arkademi

Arkademi is Indonesia #1Certified Online Course App. We are Helping 130 million of Indonesian’s workers to upskill and get professional certification at scale. Learning system at Arkademi is devoted to skill-based learning delivered through learning classes and online courses through the mobile app and web-based Arkademi application. At Arkademi every individual and course institution can open and commercialize their online classes and reach students from all over Indonesia. Awarded as #2 Top Adult Learning Apps by Daily Social and 50 SEA Next Big Thing Ed-Tech Start Up by Tech in Asia.
 
What You Will Do:
  1. Increase brand awareness organically on the website
  2. Do web optimization through on-page SEO, technical SEO, and off-page SEO
  3. Make relevant keywords (keyword research)
  4. Do competitor research
  5. Run SEO audits
  6. Outreach campaign and collaboration with blogger for link building
  7. Run, monitor, and forecast ads (Meta & Google)
  8. Write compelling ad copy that resonates with target audiences
  9. Create copywriting & creative brief for key visual ads
  10. Look for information related to ranking factors (SEO algorithm update)
  11. Analyze organic search performance and identify opportunities for improvement
 
Requirements:
  1. Have experience min. 1 year as SEO/SEM specialist
  2. Prior experience in an advertising or marketing agency is preferred
  3. Have experience in building and executing SEO strategies well (on-page, off-page, and technical SEO)
  4. Has experience managing Google Ads, Meta Ads, or other PPC platforms.
  5. Have in-depth knowledge of search engine algorithms, ranking factors, and various SEO best practices for websites in various languages (URL structure, hreflang tags, etc.)
  6. Mastering SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs and others.
  7. Have the ability, experience and understand making SEO reports
  8. Have technical expertise on HTML/CSS
  9. Always updated with the latest SEO/SEM trends and practices to stay in compliance with search engine guidelines
 

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